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Eesti Pagar

The mission of Eesti Pagar is to bake Estonian traditional dark and white bread with devotion and respect.

Eesti Pagar undertakes to maintain sound quality of Estonian bakery by valuing homegrown raw products and wholesomeness of cereal-based products. Products of Eesti Pagar are made to Estonian people considering their taste preferences.

The Eesti Pagar brand has been in the market since 2004 but a history of its predecessor started at the beginning of the last century. A little bakery in Antsla started baking bakery products in 1914 already. Due to a wonderful flavour of bakery products, they soon won their customers’ favour. In the course of time, the number of bakeries grew and smaller bakeries had to aggregate their strengths in order to meet increased demand of consumers.

In 1960s, bakeries were incorporated under the brand ETK that supplied different stores of the ETK (Estonian Consumer’s Cooperative) system.

In order to come closer to its customers and focus on its primary activity – baking bakery products – it was decided to concentrate products under the Eesti Pagar brand.

So traditions have been maintained 90 years already.

2004 was a year of changes for Eesti Pagar. More than 50 different bakery products obtained new eye-catching packaging. At the same time, investments were made into state-of-the-art equipment and technologies.

Confectioners of Eesti Pagar are known over Estonia. About one hundred different pastries that catch the eye and taste deliciously are coming from their skilful hands.

Today Eesti Pagar employs approximately 400 people. Bakery products are baked in Paide and Võru factories.